{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000163-5e11-da59-a7e3-5eb71c050003","url":"https://www.aboutamazon.de/news/unser-beitrag-fuer-unternehmer-innen/amazon-academy-2015-am-puls-der-digitalisierung","headline":"Amazon Academy 2015: am Puls der Digitalisierung ","description":"500 Gäste diskutierten in Berlin über die Zukunft","datePublished":"2015-06-15T09:22:36Z","dateModified":"2015-06-15T09:22:36Z","author":[{"@type":"Person","name":"About Amazon Autor:in"}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/a50a79c/2147483647/strip/true/crop/3844x1922+0+321/resize/1200x600!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8d%2F59%2F700b52a44b4380df503cdef6a62c%2F832-sir-richard-picture-rp-4977.jpg","width":"1200","height":"600"},"articleBody":"# Amazon Academy 2015: am Puls der Digitalisierung \n\n*500 Gäste diskutierten in Berlin über die Zukunft *\n\nAm 11. Juni 2015 fand die erste deutsche Amazon Academy in Berlin statt. Die Academy bot 500 Gästen, darunter Autoren, Softwareentwickler, Forscher und Händler, ein Forum, um gemeinsam Innovationen und Chancen der digitalen Transformation zu ergründen. Neben Diskussionen und Workshops gab es Vorträge von führenden Experten wie Ralf Herbrich, Director Machine Learning Amazon, Anke Meyer-Grashorn, Moderatorin und Expertin für Innovationsmanagement und Fantasy Autor A.G. Riddle. \n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/5ed4947/2147483647/strip/true/crop/3888x2592+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F91%2Ff20dada64b7a9606d6e961da22dc%2Famazon-academy-2015-3.jpg)\nEröffnung des neuen Amazon Standorts in Berlin Mitte\n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/86a2a5e/2147483647/strip/true/crop/1900x1266+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0c%2Ff5%2F6897aa2d4dde97f98a740d219c93%2F036-sir-richard-picture-rp-2988-kl.jpg)\nAmazon Academy 2015\n\n![Ralf Kleber.jpg_1](https://assets.aboutamazon.com/dims4/default/46de278/2147483647/strip/true/crop/3888x2592+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa0%2Fa7%2F1a4640fc452983e95447970d8efa%2Fralf-kleber.jpg)\nRalf Kleber eröffnet die Amazon Academy 2015\n\n![Alex Ingermann und Dr. Ralf Herbrich](https://assets.aboutamazon.com/dims4/default/d747bce/2147483647/strip/true/crop/3711x2474+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa7%2F84%2F7fbc7e5d498ca4c68c3f27afc6ae%2Falex-ingermann-und-dr.%2520Ralf%2520Herbrich.jpg)\nAmazon Mitarbeiter Alex Ingermann (Technical Product Management) und Dr. Ralf Herbrich (Machine Learning)\n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/659bc0a/2147483647/strip/true/crop/3888x2592+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb7%2F64%2F074291f249dfad916ecdd5c44de6%2F042-sir-richard-picture-rp-3007.jpg)\nAmazon Academy 2015\n\n![Andreas von der Heydt_Director Content Kindle Acquisition](https://assets.aboutamazon.com/dims4/default/1288f55/2147483647/strip/true/crop/5184x3456+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc7%2F24%2F87f1285e4424bceb2b18286f180c%2Fandreas-von-der-heydt-director-content-kindle-acquisition.jpg)\nAndreas von der Heydt, Amazon Director Content Kindle Acquisition\n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/5387e07/2147483647/strip/true/crop/3888x2592+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F65%2F9c%2F843418ff41b5bf866871c427c75d%2Famazon-academy-2015.jpg)\nAmazon Academy 2015\n\n![Anke Meyer-Grashorn_Expertin für Innovationsmanagement](https://assets.aboutamazon.com/dims4/default/97ecbaf/2147483647/strip/true/crop/4978x3319+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8b%2F01%2F20e0c71947d1b27ad9a61e8d1464%2Fanke-meyer-grashorn-expertin-fur-innovationsmanagement.jpg)\nAnke Meyer-Grashorn, Expertin für Innovationsmanagement\n\n![Cornelia Yzer und Dr. Ralf Herbrich](https://assets.aboutamazon.com/dims4/default/1726700/2147483647/strip/true/crop/5184x3456+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8a%2F77%2F7343b9874e7fbb5e08f001c788ce%2Fcornelia-yzer-und-dr.%2520Ralf%2520Herbrich.jpg)\nCornelia Yzer, Senatorin für Wirtschaft, Technologie und Forschung, Land Berlin, und Dr. Ralf Herbrich, Amazon\n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/587c75f/2147483647/strip/true/crop/3769x2513+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7a%2F11%2F2e96ace9449797ae69622da08343%2Famazon-academy-2015.jpg)\nAmazon Academy 2015\n\n![Cornelia Yzer](https://assets.aboutamazon.com/dims4/default/c726333/2147483647/strip/true/crop/3888x2592+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff1%2F7f%2F778eed9e431a8bd2ff40dd0f1ff4%2Fcornelia-yzer.jpg)\nCornelia Yzer, Senatorin für Wirtschaft, Technologie und Forschung, Land Berlin\n\n![John B. Emmerson_Botschafter der USA in Deutschland](https://assets.aboutamazon.com/dims4/default/d3b1e62/2147483647/strip/true/crop/3708x2472+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6b%2Ffe%2F1394d1c74360bfe9a02d0db8e180%2Fjohn-b.%2520Emmerson_Botschafter%2520der%2520USA%2520in%2520Deutschland.jpg)\nUS-Botschafter John B. Emmerson\n\n![Amazon Academy 2015_4](https://assets.aboutamazon.com/dims4/default/5db39c2/2147483647/strip/true/crop/5184x3456+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F27%2F00%2Fc046835f4951bc1eaee2136d6a26%2Famazon-academy-2015-4.jpg)\nAmazon Academy 2015\n\n![Kleber, Herbrich und Jarzombek](https://assets.aboutamazon.com/dims4/default/3859a2b/2147483647/strip/true/crop/3593x2395+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6a%2F75%2Fe51de6464796802d799ef7d9a89a%2Fkleber-herbrich-und-jarzomvek.jpg)\nAmazon Academy 2015\n\n![Marcus Diekmann_E-Commerce-Experte](https://assets.aboutamazon.com/dims4/default/4eddb88/2147483647/strip/true/crop/5101x3401+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F15%2F6d%2Faefdc75c45dab2fafedba59c190c%2Fmarcus-diekmann-e-commerce-experte.jpg)\nMarcus Diekmann, E-Commerce Experte\n\n![Amazon Academy 2015_2](https://assets.aboutamazon.com/dims4/default/ec41e48/2147483647/strip/true/crop/5184x3456+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc3%2F94%2F31e0f76944889e1a957d4c1110c4%2Famazon-academy-2015-2.jpg)\nAmazon Academy 2015\n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/83b26f3/2147483647/strip/true/crop/5184x3456+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ffb%2Fc8%2Fc0e8c0f64d028ce7136edb1c2ddf%2Famazon-academy-2015-3.jpg)\nAmazon Academy 2015\n\n![Thomas Jarzombek_MdB](https://assets.aboutamazon.com/dims4/default/6c468b1/2147483647/strip/true/crop/5011x3341+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd2%2Fc9%2F57a150cb43279aa7569a94a78565%2Fthomas-jarzomvek-mdb.jpg)\nThomas Jarzombek, MdB und Sprecher für die digitale Agenda CDU/CSU\n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/bde5de0/2147483647/strip/true/crop/3760x2507+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8a%2F8d%2Ff9226b7a4b23a3d2516c84138dcc%2Famazon-academy-2015-2.jpg)\nAmazon Academy 2015\n\n![Amazon Academy 2015](https://assets.aboutamazon.com/dims4/default/45502e7/2147483647/strip/true/crop/3844x2563+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8d%2F59%2F700b52a44b4380df503cdef6a62c%2F832-sir-richard-picture-rp-4977.jpg)\nAmazon Academy 2015\n\nBei der Veranstaltung beleuchteten Redner, welches Potential die Zukunftstechnologie für Unternehmen und Konsumenten bereithält. Am Ende des Tages stand fest: Jeder kann von der Zukunftstechnologie profitieren. Unternehmer haben die Möglichkeit mit Hilfe neuer Technologien ihr Geschäft eigenständig und schneller aufzubauen. Aber auch Konsumenten können sich auf neue Technologien freuen, die zum Beispiel durch Sprachbefehle die Interaktion zwischen Mensch und Umwelt verbessert.\n\nAnlässlich der Academy eröffnete Amazon das neue Entwicklungszentrum in den Berliner Krausenhöfen. Hier entstehen unter anderem Arbeitsplätze für 450 ausgebildete Ingenieure und Wissenschaftler in den Bereichen maschinelles Lernen, Spracherkennung und Cloudforschung. Politiker wie Cornelia Yzer, Senatorin für Wirtschaft, Technologie und Forschung für das Land Berlin begrüßten Amazon in der Hauptstadt: „Berlin ist der Digital-Standort Nummer eins in Deutschland und Amazon gehört an diesen Standort.“","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}